PRICE ANALYSIS

Price Analysis

Although, we’re told early on that pricing is the last item to discuss when doing a presentation, it is the single most important piece of information as it determines next steps.

So, how do we establish a recommended list price for your home?

We’ll be nosey neighbors. In essence, we will:

  • See what your neighbor’s house sold for
  • Check out any competition
  • Look at what’s happening in your local area

From here, we will carefully craft a good landscape of your home’s value accounting for other variables such as: government incentives, financing trends, and the like.

All of this information together makes for the elusive comp report analysis…

A comparative market analysis looks at home sales for a certain period of time within a certain distance of similar properties based on square footage, lot size, bedroom count, bathroom count, pool and motivation (auction, short sales or regular sale). Please understand that these reports don’t account for the “value added” features such as those lion statues in your driveway, koi pond (aka mosquito pit) or ornate eagle steel fencing (all true stories).

Combine analysis, common sense and experience and you’ve got yourself a suggested list price for your home along with a price range of what you can expect it may finally trade/sell for. 

DISCLAIMER: while we know what a comparable report is, how to do one and their purpose, we’ll truly never give you one. 

So for those fretting over the comp report and the many upgrades you paid for, fear not. While the most common form of valuing a home is off the square foot price there are also intangible items accounted using the value added method. (ie: neighborhood, style, finishes, etc.) Plus, these items will make your place show nicer than your neighbors and sometimes this can make all the difference.

See, home selling has four parts: science, marketing, negotiation and art.

As you can see three of these are directly related to the factors of selling.

Ahh, but art is a gift.

All transactions are unique and through years of experience buying and selling homes you develop (if you're any good) a feel for what properties are worth.  

Can’t keep up whether it’s a buyer or seller’s market? No need, this just goes to prove that it’s always a seller’s market. If you’ve got a great home realistically priced the buyers will come and pay accordingly.

I have NEVER, EVER, seen a buyer “sell” anything….. I have been selling ALL my life.

Still have questions? Drop me a note at javiergonzalezpa@bellsouth.net or call me at 305.582.5085