MMC Real Estate Recap
If you are visiting this site from the recent Neighbors Ad, welcome and below is how it happened.
First some history.
I have been a Real Estate Agent for over 10 years; feels more like a hundred years, as most full time agents close an average of 12 transactions a year; we closed over 90 just this past year alone and I have never advertised in the Neighbors section.
We have alway been referral based and take great pride in that. We have a special relationship with our customers and quietly we have become the # 1 RE/MAX team in the Grove and Gables (we also happen to be the #1 team in Miami-Dade).
Well my RE/MAX office got a little tired of all the competition advertising in the Herald and asked me to "get out there" so here goes in getting "out there".......oh what fun awaits.
I wanted the ad to point out in SIMPLE terms that we have been around over 10 years, that we know the Grove/Gables better then most, that our customers love us (at least that's what they say) and to promote this site.
Cool?
Simple stuff, use our trademark signage, beach background and our casual, relaxed approach (way before it was fashionable).....and this is what the Herald comes up with.
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Ok, first who's the bikini clad girl and does my Wife know?
What's up with the palm tree and shells?
Never seen so many fonts in my life.
Let's try this again, keep it SIMPLE.

All right, this is better but too many sizes and BOLD fonts.
Can we just make this a bit simpler?

Better, and by this time had no choice but to accept.
There you go my first AD in the Neighbors section hope RE/MAX is happy.
Javier

